Partnership Announcement

By | Food for thought | No Comments

 

Some exciting news from us at Banko Media. We have a new leadership team. Melissa Pagetto and Tara Bryk have joined Dan as partners in the business.

“I’ve been doing this for 23 years and I’m smart enough to know that no person is an island,” says Dan. “I don’t have all the answers to what our clients need. I’ve always been interested in working collaboratively. That’s why we’ve grown this company in the way that we have. Tara and Melissa are smart, incredibly driven and they’ve been phenomenal contributors to our team. Making them partners demonstrates how important they are to me and the future of the company.”

Melissa started in 2015 as an account manager and then became director of digital marketing, and Tara joined as managing director in 2018. Their recent move to partners builds on their experience and roles at the company.

Tara and Melissa will both continue in their current roles, in addition to taking on the partner title.

As managing director, Tara is responsible for client and project management and oversees most of our staff. Melissa oversees all things digital including social media management, website development and digital marketing.

Dan shares, “looking back over the history of our firm, we’ve always been responsive to what’s happening in the advertising industry and to our clients’ needs. From our roots in photography, we have expanded to publishing, video production, graphic design, web development and digital marketing. Now, we are a full-service advertising agency with a diverse array of services and clients.”

Melissa and Tara feel they fit very well into the culture and operations at Banko Media.

“I think we have a lot of shared values in supporting the local community and knowing that what we’re doing supports our clients or arts and culture or the non-profit sector,” says Tara. “Putting value out there and creating work that has an impact beyond sales is important to me.”

Across the team, everyone works to help our clients be successful through creative solutions, great design, visual photography, video production and integrated strategies. We each see how the work we do can not only make a difference for our clients but also for the community.

The relationship between Dan, Melissa and Tara parallels what happens in the rest of the team. “Between us we have a great understanding of strategy, design and production. Coming at a project with a creative lens and knowing how to expand it from traditional media over to everything that’s happening in digital, and constantly having an eye out for what’s new, what’s next, what’s changing. I think that helps us bring a well-rounded approach to all of our clients,” says Tara.

“We’re going to continue to evolve to meet the needs of our clients,” says Melissa. “We are always interested and in tune with the industry and what people need so that we can best serve our clients.”

The partnership also allows each person to focus on their strengths. For Dan, that means an opportunity to return to more creative content along with business development.

Click here to learn more about our team.

The State of Journalism in Canada-Moderated by Daniel Banko

By | Food for thought | No Comments

 

 

Wilfred Laurier University, Brantford Campus
Faculty of Liberal Arts Community Speaker Series presents:
The State of Journalism in Canada

Wednesday, March 6, 2019

Public Lecture
Research and Academic Centre | RCE 004
150 Dalhousie St., Brantford 
Doors open  |  6:30pm  |   Refreshments available
Panel discussion  |  7–8:30pm  |  All are welcome

In an era of “fake news” and unprecedented political spin, what is the purpose of journalism? How are legacy news media adapting to the changing environment? What can we learn from start-up news media about how to produce better journalism that audiences will find meaningful?

Join our very own Daniel Banko as he moderates a panel presentation and discussion with representatives from a range of news media outlets, as they discuss the state of journalism in Canada.

Moderator:
Dan Banko  |  Creative Director, Banko Media

Panel Participants:
Kathy English  |  Public Editor, Toronto Star
San Grewal  |  Director and Founder, The Pointer
Erin Millar  |  CEO and Co-Founder, The Discourse

RSVP by March 1, 2019 to: tiezzi@wlu.ca

wlu.ca

 

 

 

Thoughtful Landscapes

By | Food for thought, Photography | No Comments

Welcome to Thoughtful Landscapes. This is my 20th anniversary as a commercial photographer. After two decades of working as a photographer I needed a break. I had come to a point in the last five years where I no longer brought my camera out unless it was for work. I have always loved working as a commercial photographer but I don’t always love what I have to photograph. After some time, that can start to wear on you. About 18 months ago I completed an exploration of artistic portrait photography with the Hamilton Philharmonic Orchestra. That was the catalyst for this exploration of landscapes.

Sauble Falls, July 2016

Sauble Falls, July 2016

We were in Sauble Falls this past weekend and, now that my kids are young teenagers, I found myself with some free time while they went off to explore the woods on their own. I broke out the Canon 1Dx, my little Manfrotto travel tripod and I hit the falls.

Sauble Falls Near the Bridge

I couldn’t remember the last time I had time to take thoughtful photographs of a natural setting without being on the clock, without having a client standing over my shoulder with set expectations for a finished product. It was like getting punched in the face.

Sauble Falls BridgeBecause it was a long weekend the falls were crowded. I did my best to navigate through a sea of people who were wading in to ankle deep water taking selfies in order to carve out little spaces of nature for myself to photograph. My exploration began with rehearsing some landscape basics; working long exposures and deep depth of field, capturing the play of water cascading around stone and shoreline, playing with contrast. It was pretty basic stuff, playing with composition, movement, line, exploring elements and principles of design.

Sauble Falls, July 2016

Sauble Falls, July 2016

 

As I worked through the warm up, ideas on direction, story telling and even some thoughtful landscapes began to emerge and take hold. I began to discretely try to include human elements in my landscapes, initially as compositional studies, then to help tell the story of the image. “Why are all of these people here? Why are they only in this one spot when there is so much more nature to see? How do I limit their contact with my compositions while still providing a hint of humanity.” These were just some of the questions and problems that popped up in the half day adventure. It was an incredibly rewarding experience and a great way to start the process of refocusing, and taking full advantage of being on vacation. I even had a rare chance to see a Massasauga rattle snake along the shore eating a frog.

NeoCon 2015

By | Design, Photography, Video | No Comments

Mohawk Group

We started working with Mohawk Group in April of this year in attempt to get ahead of some of the last minute production that happens each year when they unveil their latest product line at NeoCon in June. Production took us to Virginia, Georgia, Tennessee and Illinois where we spent days capturing the process of how commercial carpet tile is manufactured.  Our focus was on the design story behind each new line of carpet, the collaboration between Mohawk Group and design firm 13&9,  as well as the technical challenges with trying to produce them and stay ahead of consumer trends. The resulting microsite (neocon.mohawkgroup.com) was built around the showroom theme of Floors That Move You and incorporated a fun and interactive navigation tool with video content, photo galleries and interactive elements along the way.

For the final assembly we hunkered down in a great little rental apartment in the Ravenswood neighbourhood of Chicago, dubbed the Banko Media Field HQ , and enjoyed a sit com style lifestyle for a few days until the final deployment on June 15th. If you’re ever in that area, I recommend the lobster mac and cheese at Glen’s Dinner and the strawberry cake at Lutz Bakery on Montrose. Both delicious.