The Canadian Cancer Society’s Relay For Life events bring together hundreds of people affected by cancer. Survivors, families, students and educators take part in a unique fundraising experience, supporting both each other and the ongoing fight against the disease.
We worked with CCS to share the story of Relay For Life, creating a beautiful and captivating collection of imagery. Our goal was to convey the many emotions of the event.
As survivors walked around the track, cheered on by the crowd, Russ Druiven captured images which showed the support behind them, the victory they were feeling, and the joy and love everyone was sharing. In a quiet moment, luminaries were lit to represent the number of people affected by cancer, and families comforted each other as they reflected on their loved ones.
From connection and comfort to celebration and fun, many powerful moments throughout Relay For Life were captured by our team. CCS will use these compelling images to promote Relay For Life in future years, continuing the fight against cancer.